Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it’s fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.
- Betfrog
- BEST Online Bookies UK
Best UK Betting Sites 2025 – Top 10 Bookmakers Reviewed
Written by Rio Giovani
Last Updated | 20/02/2025
Thinking about stepping into the world of betting? We’ve got you covered! Explore our curated list of the top UK betting sites for the most popular sports. Plus, learn about different bet types and find out which bookmakers offer the best features in the industry.
Explore this page with our Table of Contents
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- Livestreaming on several sports
- Amazing number of promotions
- 5p minimum stake
Bet £10 & Get £50
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- 24/7 live chat customer support
- Attractive ThePuntersPage welcome offers
- BetVictor Predictor with £50,000 cash prize pool
Bet £10 Get £30 in Free Bets
18+ New members only. Qualifying bet Evs (2.0) or greater. £10 to be used on Football, £10 on Greyhounds & £5 on Virtual Sports plus 10 Free Spins. Min deposit £10. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Lucky Dips for surprise odds boosts
- Trending bets, enhanced accas & boosted markets
- MMA & UFC specialists
Bet £10 & Get £50 in Bonuses
18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Extensive variety of sports on offer
- Low £1 minimum deposit
- Excellent spread and fixed odds markets
Up to £50 in free bets
18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Offers odds on 40 sports and competitions
- Superb livestreaming service
- Low, £5 minimum withdrawal
Bet £10 get £40
18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Includes sports commentary
- Kings of specials and promotions
- Insights help make better bets
Bet £10 Get £50 in Free Bets
18+ Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Worldwide sports coverage
- Fun Bet Builders & auto accas
- Great livestreaming platform
Bet £10, Get £40 in Free Bets
18+ New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours after the qualifying bet has been settled. Full T&Cs apply. Bet Responsibly. GambleAware.org #ad
- Covers sports & virtuals
- Early payouts on certain games
- Handy Bet Calculator feature.
Bet £10 Get £20 in Free Bets
18+ New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and get a £10 Football Bet Builder token upon settlement. A £10 Multiple token, a £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 24 hours. A further £10 Free Bet token will be credited 48 hours.
Our Top 10 - Ranked & Reviewed
Parimatch – Ideal for Beginners
Parimatch is a well-established UK betting site with a strong global presence. Offering 29 sports and thousands of betting events, it provides a smooth and intuitive user experience. With competitive odds and a wide range of betting options, Parimatch caters to bettors of all levels.
Pros:
- Extensive sports coverage, including popular and niche sports
- User-friendly platform with easy navigation
- Competitive odds and attractive promotions for new and existing customers
- Quick payments
- Strong website design
Cons:
- Limited availability in certain regions
- Some users may find the website design outdated
Bet365 – Exceptional Promotions & Bonuses
A powerhouse in the sports betting industry, bet365 offers an extensive selection of sports and markets, along with unique features like ‘Fantasy’ to enhance your experience. Few UK bookmakers can rival bet365’s impressive promotions, which include regular free bets, predictors, and bet boosts for both new and existing users.
Pros:
- Excellent range of sports markets
- Massive numbers of offers available
- Fantasy football is an innovative new game mode
- Livestreaming on most sports
- The ‘Edit Bet’ feature is available
Cons:
- No VIP or loyalty programmes
BetVictor – Exciting Lucky Dip Features
BetVictor is a leading UK bookmaker with a strong industry presence and a diverse range of betting options, including a comprehensive sportsbook and casino games.
Renowned for its innovative promotions, BetVictor introduces the ‘Lucky Dip’, an RNG-powered feature that assigns random odds to selected markets. For instance, if Manchester United is priced at 2/1 to win a match, the Lucky Dip could boost your odds to 4/1 or even higher—giving you the chance to maximize your returns without increasing your stake.
Pros:
- Competitive odds and a vast selection of betting markets
- User-friendly website and mobile app for convenient betting
- Generous bonuses and promotions for new and existing customers
- Lucky Dips are an innovative new promotion worth trying
- Attractive football betting markets offered
- Fast withdrawal time
Cons:
- Restricted access in certain countries
- Some users may find the withdrawal process slightly complicated
Betway – Exclusive Free Bet Club
Betway consistently ranks among the top UK betting sites, offering odds on 30+ sports, including both mainstream and niche markets, alongside a comprehensive casino section. With competitive odds, enticing promotions, and a user-friendly platform, it delivers a seamless betting experience. One of its standout features is the ‘Free Bet Club’, which rewards users with free bets every week.
Pros:
- Diverse sports coverage with competitive odds
- User-friendly website and mobile app for easy navigation
- Generous bonuses and promotions for new and existing customers
- Betway Insider — an extensive blog that’s updated daily
Cons:
- Restricted access in certain countries
- The customer support system could be more responsive
- Some users may find the withdrawal process slightly time-consuming
Coral – The Go-To Bookmaker for Horse Racing Fans
Coral is a premier UK bookmaker with a strong reputation, particularly in horse racing. Offering a vast range of markets, competitive odds, and multiple racing promotions, it’s a go-to choice for racing enthusiasts. Beyond horse racing, Coral boasts a well-rounded sportsbook with numerous promotions, covering a variety of sports and even virtual betting options.
Pros:
- Over a dozen promotions to choose from
- Livestreaming available
- Free predictor games in the form of football and Horse Super Series
- Coral News offers some great tips and information
Cons:
- Very few non-horse racing promotions
- Esports offer could be extended.
Ladbrokes – Top Choice for Special Bets
Pros:
- Online and in-person betting opportunities
- Several football specials markets
- Livestreaming is available
- Offer a couple of free-to-play games
Cons:
- No VIP or loyalty programmes
Spreadex – The Leader in Spread Betting
Spreadex stands out as a top UK bookmaker specializing in spread betting, offering a unique approach to wagering across both sports and financial markets. Blending traditional fixed-odds betting with spread betting options, it provides users with greater flexibility and more ways to profit from their predictions.
Pros:
- Innovative spread betting platform with a wide selection of markets
- Competitive spreads and flexible betting options
- The ability to profit from both rising and falling markets
- Great customer support
- Top-notch spread betting service
Cons:
- Spread betting may be more complex for beginners
- Limited availability in certain regions
- The website design could be more modern and user-friendly
10bet – Premium Betting Experience for VIP Players
Pros:
- Extensive sports coverage with a variety of betting markets
- Competitive odds and regular promotions
- Intuitive platform and mobile app for convenient betting
- Quick payouts
- The Ten Club – the new VIP experience
Cons:
- Restricted access in certain countries
- Customer support response time could be improved
- Some users may prefer more comprehensive statistics and livestreaming options
The Pools – A Unique Pool Betting Experience
The Pools sets itself apart by specializing in pool betting, where players compete against each other rather than the bookmaker. This distinctive approach offers an exciting alternative to traditional sports betting. Covering a variety of sports, The Pools provides an engaging and dynamic betting experience for those looking to try something different.
Pros:
- Pool betting offers a social and interactive betting experience
- Diverse sports coverage with attractive jackpots
- The Pools' user-friendly platform and intuitive interface
Cons:
- Limited betting options compared to traditional sportsbooks
- Availability may be restricted in some regions
- The Pools may not offer the same level of depth as other operators in terms of markets and odds
BetUK – Consistent Weekly Promotions
Pros:
- Excellent weekly promotions
- Good range of sports and markets
- Solid politics and novelty betting options.
- Livestreaming available
Cons:
- Football specials leave a lot to be desired
- Most offers focus on football or horseracing only
How We Rank UK Sports Bookmakers
In order to ensure you have the best and most secure online gambling experience, we run top UK betting sites through a series of tests and see how they compare to other sportsbooks online. To do this, we ensure the following criteria are met:
Safety & Regulations
Each site’s reliability is individual. There are some newer sites which are not trustworthy, of course. However, you can keep yourself safe by checking for things like licenses, look for UK Gambling Commission if you are unsure, and encryption. This is especially easy in a well-regulated market like the UK. Or, you can check out our recommended sites and reviews.
Why would I sign up to a newer site over a more established name?
Odds Quality
Well, this depends on what you are looking for but essentially because the new betting sites offer you something that is not available to you on through other bookmakers. Whatever that is, whether that’s a focus on a particular type of sport or even a more appealing look, is down to your personal preferences.
Can I sign up to more than one bookmaker at once?
Promotions
Of course you can! Plenty of people choose different sites for different things. You may like the sports options of one site but enjoy the virtual sports on another, just to give one example. Sign up to as many sites as suits you.
Do they still offer promotions?
Variety of Options
Generally speaking, it is very likely. Often people don’t realise just how good the promotions elsewhere can be because the only ones that are advertised to them are by established names. New bookmakers in 2025 can be every bit as generous as their elders, and can often be more creative when it comes to bonus ideas.
Are there any downsides to a new UK bookmakers and online betting sites?
Mobile App
Livestreaming
Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it’s fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.
Customer Support
Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it’s fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.
Banking Options
Once again, this is, of course, an individual thing. Every site has its positives and its negatives, even if some have more negatives than others. With that in mind, we do think it’s fair to say that older sites are often the ones with live streaming on major tournaments, and name recognition does still mean a lot to people. What we would say though is you can always sign up to more than one so all your needs are fulfilled.
The Legality of Betting with UK Bookmakers
Sports betting—and gambling in general—is legal in the UK for anyone over the age of 18 (with the exception of the National Lottery, which is available to players aged 16 and over).
To operate legally, all UK bookmakers must be licensed and regulated by the UK Gambling Commission (UKGC). This governing body enforces strict regulations to ensure fair play, responsible gambling, and consumer protection. Operators are required to provide resources for problem gambling and implement safeguards to promote responsible betting.
Beyond compliance with licensing laws, UK betting sites and retail bookmakers must also prioritize player security. This includes:
– Privacy Protection – Each bookmaker must publish a clear privacy policy and use encryption technology to secure user data.
– Secure Transactions – All payment methods must be safe and reliable, ensuring sensitive financial information remains protected.
– Fair Play Standards – Bookmakers must offer fair odds, with no hidden fees, and all casino games must operate on random algorithms to guarantee transparency.
The UKGC actively monitors the industry to ensure that all licensed bookmakers meet these legal and ethical standards, ensuring a safe, regulated, and trustworthy betting environment for all players.
Top UK Online Bookies for Different Sports
Where there’s sports, there’s sports betting, and some bookmakers stand out for their exceptional coverage of specific sports. If you prefer betting on a particular sport, it’s worth knowing which UK bookies offer the best odds, markets, and features for your chosen category.
To improve your betting strategy, consider using sports-specific betting guides that provide insights, tips, and analysis tailored to each sport.
Here’s a quick breakdown of the top UK bookmakers that excel in different sports worldwide.
Best Football Bookmakers
As the world’s most popular sport, football—and football betting—is available at nearly every sportsbook worldwide. The top UK football betting sites provide comprehensive coverage, offering in-depth odds, major leagues, international tournaments, and extensive betting options.
At a minimum, a quality football bookmaker should cover:
– Major Events – World Cup, Champions League, Premier League, La Liga, Bundesliga, Serie A, and Ligue 1.
– Lower Leagues & Niche Tournaments – A truly top-tier bookie will go beyond Europe’s elite leagues, covering lower divisions, non-European competitions, and niche football markets.
Beyond market depth, the best football betting sites enhance the experience with top-tier features such as:
✔️ Free Bets & Promotions – Look for bookies offering early payouts, acca insurance, and enhanced odds.
✔️ Bet Builders & Accumulators – A great platform should allow you to customize bets and place multi-leg accumulators.
✔️ System Bets – For advanced bettors, a strong bookmaker will support system betting, allowing flexible wager combinations.
With competitive odds, extensive markets, and player-friendly features, the best football betting sites ensure you get the ultimate betting experience on the beautiful game.
1. Parimatch – Football Lucky Dips
The top pick with good reason, Parimatch offers everything you may need, including competitive odds, in-depth markets, and leagues from all over the world. Besides that, this bookmaker features bet builders, accas, specials, enhanced odds, esports, and their hugely popular ‘Lucky Dips’, which can offer great odds for surprise markets.
2. bet365 – Amazing Football Promotions
Another bookie with bags of features, bet365 is a tremendous choice for football betting, being one of the largest bookmakers in the UK. It stand out mainly thanks to its brilliant features — livestreaming, 2 goals early payouts, bet boosts, 100% acca boosts, each ways on goalscorers, and a whole lot more. bet365 also offers competitive odds and markets, and is great for outright betting.
3. BetVictor – Football Predictor Game
BetVictor is renowned for football betting, and their offering just keeps getting better. Their new BetVictor Predictor gives you the chance to win up to £50,000 for free. Besides this, they offer lucky dips and boosts, as well as niche events such as esports. BetVictor also rivals the bookies listed above when it comes to odds, markets, and in-play betting. It’s no wonder they’re considered among the best online bookies for football!
4. Betway – Free Bet Club
Betway is an international bookmaker with a great football offering. You can kick off your journey by joining the Free Bet Club, their loyalty scheme. You can also try their 4 To Score game, where you could win £50,00 for predicting the first goalscorer of four matches. Betway boasts great odds and markets on dozens of leagues and competitions. It also offers esports, which can be seen via livestreaming.
5. Spreadex – Football Spreads
Looking for something a bit different? Spreadex is considered to be one of the best bookies online in the UK for spread betting. With excellent spreads for football, it features over 500 markets on the biggest occasions. Not sure about spreads? Not a problem, they also provide fixed odds betting. Spreadex offers welcome bonuses for both spreads and fixed odds, in addition to regular promotions.
Best Livestream Betting Sites
Livestream betting is the ultimate feature for live betting enthusiasts. Not only does it make following events more exciting, but it also serves as a valuable tool for making informed bets in real time.
Why is Livestream Betting Important?
Watching a game live gives you insights that statistics alone can’t provide. Factors such as:
✔️ Team Form & Momentum – Who’s dominating? Who’s struggling?
✔️ Tactical Playstyles – Are teams attacking aggressively or sitting back?
✔️ Individual Performance – Is a key player having an off day or showing great form?
What Makes a Great Livestream Betting Site?
The best live betting platforms stand out by offering:
✔️ A Wide Range of Sports – More coverage means more opportunities to bet.
✔️ High-Quality Streams – Clear, uninterrupted live streaming enhances the experience.
✔️ Seamless Betting Integration – The ability to watch and place bets on the same platform.
Top 3 Livestream Betting Sites
Based on these factors, here are the best UK bookmakers for live streaming:
1️⃣ bet365 – Industry leader with extensive sports coverage and HD streams.
2️⃣ Betfair – Exceptional live betting experience with a wide range of in-play markets.
3️⃣ William Hill – Offers comprehensive live streaming, including football, horse racing, and tennis.
If livestream betting is a key part of your betting strategy, choosing the right bookmaker can make all the difference.
1. BET365
2. BETFAIR
3. WILLIAM HILL
Bet Frog's Guide to the Best Online Bookmakers & Sports Betting Sites
And there you have it—everything you need to know about the top UK betting sites, all in one place! Choosing the right bookmaker is a key decision for any punter, and our expertly curated list of top-rated UK bookies will help you make the best choice.
Understanding betting regulations and secure payment methods will also give you peace of mind, ensuring a safe and enjoyable betting experience in the UK.
Still unsure which bookie to go with? Why limit yourself? Signing up with multiple bookmakers allows you to take advantage of different promotions, betting features, and odds, maximizing your betting opportunities.
What are the best online bookmakers?
The top pick with good reason, Parimatch offers everything you may need, including competitive odds, in-depth markets, and leagues from all over the world. Besides that, this bookmaker features bet builders, accas, specials, enhanced odds, esports, and their hugely popular ‘Lucky Dips’, which can offer great odds for surprise markets.
Which is the best football UK betting site?
Another bookie with bags of features, bet365 is a tremendous choice for football betting, being one of the largest bookmakers in the UK. It stand out mainly thanks to its brilliant features — livestreaming, 2 goals early payouts, bet boosts, 100% acca boosts, each ways on goalscorers, and a whole lot more. bet365 also offers competitive odds and markets, and is great for outright betting.
What are the top UK betting apps?
BetVictor is renowned for football betting, and their offering just keeps getting better. Their new BetVictor Predictor gives you the chance to win up to £50,000 for free. Besides this, they offer lucky dips and boosts, as well as niche events such as esports. BetVictor also rivals the bookies listed above when it comes to odds, markets, and in-play betting. It’s no wonder they’re considered among the best online bookies for football!
Which is the most trusted bookmaker?
Betway is an international bookmaker with a great football offering. You can kick off your journey by joining the Free Bet Club, their loyalty scheme. You can also try their 4 To Score game, where you could win £50,00 for predicting the first goalscorer of four matches. Betway boasts great odds and markets on dozens of leagues and competitions. It also offers esports, which can be seen via livestreaming.
What payment methods are available for UK bookies?
Looking for something a bit different? Spreadex is considered to be one of the best bookies online in the UK for spread betting. With excellent spreads for football, it features over 500 markets on the biggest occasions. Not sure about spreads? Not a problem, they also provide fixed odds betting. Spreadex offers welcome bonuses for both spreads and fixed odds, in addition to regular promotions.